You can generate leads, share product news and build long-term relationships. If your email subscribers are no longer active, use the Dropbox email marketing example to re-engage them and build a thriving business. In fact, 26% of all B2B subscribers sign up because they want to be kept informed on company news, according to research by Chadwick Martin Bailey: When SumAll acquired Flutter, a tool that helps businesses grow their Twitter following, one of the first things they did was inform their subscriber list. The email is short, personal and based on a user's behaviour and therefore, very effective! Thanks for sharing! Heres an announcement email for Social Reports new product, Smart Inbox. The benefit of annual payment for the company is that it's good for cash flow. Great post! Use it wisely and strategically, and youll enjoy the benefits! The feedback you collect is pure gold! It's one of those rare cases when everyone wins. These B2B email examples are very valuable for me, so thank you for posting it! 2. *Is there a piece of content in here that they want to see? Emails such as the Asana example below will increase customer satisfaction with your product. Thanks for sharing! However, I want to add a valid point on buying an email list. So, what kind of emails can you send your email subscribers? However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. 3 B2B Email Newsletter Examples. Incredible article! You can send an email to offer them a discount if they opt to pay bills annually rather than monthly. WeWork is an incredible B2B company example that continually evolves the research behind office spaces and how thousands of different businesses use them. Transforming into your business self is not a bad thing. When to send: Can be done on a per lead basis, or on a monthly basis. You're informing, not selling, here. 2021 is centered around growth and opportunity. Great article! Create a personalized email, and invite them to a live demo. 1. When to send: Each time you get a new user. By delivering educational content directly to our subscribers inbox, we make it easy for them to consume the content they demand, while at the same time keeping SuperOffice top of mind. Thanks for sharing the blog, keep on writing! (This email template works well for lead nurturing or customer marketing campaigns). They stop being their usual self and turn into their business self. In the email, make sure you introduce yourself and company. And whatever you do, dont fire out random emails and hope that something sticks! This B2B email from Meltwater is a perfect example of how an end-of-the-year email should be done. If you have ever registered for a MailerLite webinar, youve probably seen this email. Hes helping his readers do better, which adds a lot of value to his subscribers. In the example above, Perfect Audience has sent out an email to a new user who has become inactive. Lets dive in. Below, the Charity Ball newsletter summarizes everything that happened with a 2-minute video and a link to a photo gallery of the event. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. Events generate the most leads in B2B marketing. Email subject lines, for example. 13. I love the email examples you have provided, especially the video example from Backlinko! When to send:Each time a customer completesa specific number of monthly paymentsin a row. (This is exactly why more companies are investing in account-based marketing.). Today, Im going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. Creating a successful B2B email doesnt have to be arduous. Below, Inside Design links to multiple relevant articles, so that their subscribers can select which content they are most interested in. Two things stand out in this email that make it great; the first is that the email addresses who uses their product, which emphasizes why the reader should remain engaged with their product and take the free trial, and second, the email provides resources to features, mobile testing and how it works sections of their website. Anyone who shares their insights will gain exposure, which can lead to greater brand recognition. By doing nothing, you make it difficult to create a strong impression. Build a reputation as a brand that cares about their customers by personalizing your emails. Theres no one size fits all approach in B2B email marketing. Oftentimes, there are several decision-makers and influencers on your email list. Share your opinion on what is worth seeing. Youll always get personalised, short, well-designed and succinct emails from Flywheel. Unlike SEOs constant changes, my music taste hasn't changed since 7th grade. Simple yet effective! If they do not opt-in and you send a marketing email to them, then you risk being fined by GDPR (Learn more about GDPR and email marketing best practices here). Most people assume surveys are boring. The intro offers a look back at some of the companys accomplishments during the year, and a few linked content marketing pieces serve as valuable tools that clients can use for their end-of-year reporting. Our free plan includes access to the features you need like automation and landing pages. Great Article! When to send: Each time you have news to share. Its simple, its personalized, and its a neat way of reminding your new leads why they signed up in the first place! Our free plan lets you send up to 12,000 emails per month, with exclusive access to email automation, advanced segmentation and campaign reports. Very useful! As the leading European CRM provider, SuperOffice is trusted and used by more than 6,000 companies. *Is there something here that's a little bit extra? Of course, B2B email marketing campaigns arent an end in themselves. A lot of brands use email marketing to keep their followers updated with big changes at the company, such as the release of new products, a The Welcome Email. Great Post! A little holiday cheer in the first thing your subscribers see can set the tone immediately. You can use these for inspiration or use some of the email content and add them to your own B2B email marketing ideas. A post-meeting email newsletter can increase your credibility, by sharing your overview. Again, it is offered as a free gift to their subscribers. Thanks for sharing the valuable information email marketing templates, they are very useful for improving your business through email marketing services. Thanks for the inspiration. Now that's out of the way, letsget started! This statement makes it clear it wont be, or at least attempts to do so. How to implement: Each time someone signs up for receive a free trial of your service, thank them for signing up and provide supporting information and helpful links to keep them engaged until the free trial service begins. Keep the survey short, as no one likes to spend more than 5-10 minutes on a survey, to increase response rates. The next of my B2B email marketing examples comes from website building and hosting company Webflow . At Unbounce, they send you a thank you email when you download a piece of content in this case, a white paper. You can set up a B2B re-engagement campaign targeting inactive subscribers. Your email marketing information is very useful.Keep sending but i prefer issues to do with CRM in world Telecommunication industry including key developments. To make sure your audience likes what they see and clicks your call-to-action, you need an email marketing strategy that: Without these elements, you will have no way of knowing whether your B2B marketing campaign is having the desired effect. When sharing a webinar invitation, a bit of FOMO (Fear Of Missing Out) never hurts! I agree with you completely! You don't need a fancy design either! Whenever I have to send an email, I send it to a multiple test users (my colleagues) who open and check it beforehand and let me know about the things they feel can be better. This is an amazing blog post, Steven! The case study are also useful as it shares an expertise and experience. Image source via Webaroo. When it comes to growing revenues, timing isnt everything, its the only thing. Bezar had the same idea. By offering several options, MarketingSherpa is segmenting its new subscribers. Help your clients by sharing a guide on whats happening. Definitely! These examples are super relevant. However, email is often the most surefire way to get your name or your companys name in front of your B2B prospects; nearly half of all employees check their work email every few hours. When to send:Each time a subscriber opts out of email communication. Very nice examples of B2B Email Marketing campaigns. Come up with important information from the personal accounts of your users like statistics, credit score, activity on social media, and whatnot. The email: The results: Why it worked: This medical device manufacturer wanted to get in front of cardiothoracic surgeons, a notoriously busy and difficult-to-reach group. All rights reserved. In terms of lead quality, Software Advice found that 80% of marketers rate live demos with sales reps as the most effective way to generate high quality leads. When to send: Each time you host an event (Im guessing one to two per year). Tip: There are different ways to use email segmentation. When to send: Send this email to your customer database each time you launch a new product. Curated email content. Steven Macdonaldis a digital marketer based in Tallinn, Estonia. In this email from Buffer, they offer a 15% discount by switching to an annual plan- meaning I'd be saving $36. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)] Hey [First Name], Share it with your audience! 1) Send the welcome email immediately. Dont batch your welcome emails. Don't forget to use your webinar emails as an opportunity to stay connected with any subscribers who missed the live webinar by sending them a follow-up link to the recorded version so they can catch up. By doing this, they position themselves as the company with the most valuable firsthand knowledge about how jobs best get done and what individuals need from the modern-day workspace. I have used some of your points and just done my very first email drip, and I would love your opinion on it. Look for a confirmation email shortly to complete your subscription. I appreciate your words, your article provides relevant and valuable information about B2B email Marketing examples. Does it list features, rather than benefits? Here are a five reasons why I loved it and one critique: Number One: The subject line and the first sentence pair nicely to prompt the open. This gives you the opportunity to be their eyes and ears, delivering valuable insights and building your reputation as a thought leader who understands the market. Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. So when you are planning your B2B email campaign, balance the business benefits with a human, empathetic voice. Great Post Steven, Indeed, the simplest and most effective marketing is done by email. Sent to new users or subscribers, the welcome email is an opportunity to introduce your email marketing approach. When to send: Bi-monthly or quarterly. If you download a piece of content, or complete an action on a website, a thank you email is a great way to connect with your audience. Regardless of the type of segment, the main thing is to ensure that the right message goes to the right person. Asanas Activation Email. B2B email example #3. I'm Paulius, SEO Manager at MailerLite. Great list of email examples - especially the examples from Buffer! How to implement:An unsubscribe feature is a standard, out-of-the-box solution in every email marketing software. Let your product speak for itself, and your audience will see the benefits of becoming your customers. When to send: Each time someone signs up for a free trial. This is the fastest way to get more people to read and download the content. They also ensure that your organization is at the top of the list when their company enters its next procurement cycle. Kissmetrics uses email marketing as one of the ways to promote a webinar, which makes it easy for subscribers' to learn about upcoming events and schedule the time to attend. *Whats really in it for the customer? When to send: Each time someone completes an action of your website. Make the date and time of the webinar clear, and include a description of what the webinar topic is about. In the newsletter example below, Merkle shares a white paper on how consumer behavior has changed since the COVID-19 pandemic, and how businesses can develop their re-emergence strategy. And what email initiatives are you focusing on in 2021? 2. The benefit of SaaS products is that your product will continue to be improved, withoutthe customer having to install new versions of it. What are they interested in? And dont forget, to create all these examples, you need to get your hands on a great email marketing tool that will provide you with an easy-to-use builder and responsive email 3 B2B Marketing Email Examples to Steal Example No. When something works so well, everyone uses it. feature or improvement. Asking a question is a great way to quickly deliver a cold email. Great post! I read Your post and I've really loved it. Email Blast Examples: The B2B Guide to Email Marketing These days B2B marketers have to choose from a seemingly endless selection of different campaign options. I learned a lot about email marketing and what to send to my subscribers! How to implement:There's no out-of-the-box solution for this kind of email as it's typcially sent from accounting/ billing department. Join Thrive - a new and original content series designed to help you grow! Webinars are a great way to get your customers attention, and at the same time deliver insights that theyll find valuable and relevant. They see whitespace and color combinations in B2B marketing in a different light. I really like the email examples from Buffer and Unbounce. How to implement: Create an automated email that is sent between 3-4 days after the free trial has ended to all trial users who do not become paying customers and ask for a referral. Find a balance between sharing your businesss value while keeping in mind that you are speaking to a human. Send personalized updates. So to help more of you reap the benefits of welcome emails and to give those of you already using them some ideas for improvements here are 12 best practices for B2B welcome emails, complete with a slew of examples. The benefit of sending this email once someone unsubscribes is that it acts as a confirmation. How to implement: You can take an existing case study and send an email to prospects with a link to the study, or you may have to ask your customers if they would like to be featured as a case study. In B2B marketing, white papers are longer pieces of content, often researched, that exhibit your expertise and insights. The following are 3 great examples of B2B emails that work. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. Hubspot. It could be that they've moved on from where they were when they originally signed up or that the topics are no longer of interest. The results are the most important part of a case study. Email marketing is only effective when its done right. Welcome your new users. Promote the event through email marketing, and include the details of when, where and why attendees should join. Neither of those approaches does justice to a B2B audience. It's not promotional in anyway, other than providing the reader with some thought-provoking content. But, how are you using email marketing for your business? So you just attended an awesome event. Email is the undisputed king of B2B marketing. This is exactly what I am searching to learn about Email Marketing! So when a subscriber signs up, set up an automated email to say hi and set expectations. Before we begin, here's a quick reminder that you need permission to send emails to your subscribers. Using a no-reply email address screams to the recipient: This email is coming from a robot. If possible, send from a real persons email. This means that each time you send out an email, almost half are no longer interested in hearing from your company. I love the Buffer and Unbounce email campaigns the most! Headspace, the meditation app that has more than one million downloads, comforts the reader immediately with this survey email by opening up with Yes, its a survey. If youre exploring email software for your B2B business, Mailigen is a great place to start. In an upsell email, you offer an upgrade or premium services or add-ons to increase your services functionality. Remember to focus on the results part as this is where the real value lies! 1) Send the welcome email immediately. How to implement:This email requires automation as it's based on behaviour and payment confirmation. The sender addresses me by my name and writes a bit about some articles that she read on my blog. Therefore, it makes sense to invite potential customers to a personalized demo with a sales rep. As part of their social selling campaign, LinkedIn not only sends a personalized email invite addressed to me by name, but they also signed off with an image from one of their sales reps. More Email Templates & Guides: So naturally, you might be wondering about the types of B2B email templates that grow customers and best practices to Paulius15 min readTips and resourcesAugust 24, 2020. Use the tips and examples above to create your next winning email. Great stuff! Really nice article to read. Hopefully, these email marketing examples will inspire you to send better emails. But before moving on to our favorite win back email examples, here are three other best practices to keep in mind for your campaign: 1. Its all part of that core strategy of making yourself relevant and helping them to be better at their job. Heres an example. You can do this by sending different types of email campaigns. B2B cold email template 5: The relevant question email. Thanks, Steven! *How is this email going to make my customers happy? The email talks about how easy it is to use the Asana platform to communicate with your team and to manage the various projects you are handling. So if you have access to information or insights that your customers cant get elsewhere, make the most of it! In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. Congratulations, the free trial period is over. The following are 3 great examples of B2B emails that work. A lot. I've helped many businesses with their SEO, from small e-shops to large news portals. They're way underused. Thanks for sharing these great email examples. This is for later stage buyers. Then, instead of a CTA button, they start telling the story straight away, to get their readers hooked! Happy selling guys. 30 Brilliant Email Marketing Examples (Best B2B & B2C Examples) Bonus Material: 10 Email Marketing Templates. For example, take a piece of content that performed well, and on a topic you are comfortable talking about, and then send an email to your subscriber list with an invite to a webinar. 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