Remember to keep the 15 second time limit per clip. If you’re working with clients or if you have a product that helps to solve a problem for your customers, then make sure to feature some of that social proof in your Instagram Stories as well. Here’s my best Instagram Story ideas for 2020. In 2019, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, and shopping. Unfortunately I didn’t get a screenshot when I saw it. For example, you could start posting “Tip of the day”, which shows one very simple thing to try that day. Influencer Campaigns Management: Tips and Tricks, How to Become A Micro Influencer And Land Brand Deals. Is your business about transformation of any kind? 9 of the most important Instagram trends in 2020. A reminder to look at “numbers” differently ✨ Have an awesome new week! Almost everyone from celebrities to YouTubers to business owners have been doing this challenge. Keep your followers up to date with what’s happening by giving them a peek behind the scenes. There was an error submitting your subscription. Don’t stress if you only have like 10 – 20 viewers in the beginning. We’re seeing a trend of people posting more about what they love, what they really think about a subject, writing like they speak, staying true to their passion and beliefs, and building a deeper relationship with their followers. If you’re more of a creative person, then showing a messy desk isn’t necessarily bad. You can draw on your photo using Instagram Story tools (inside your Instagram app), then save the photo and post it on Instagram, How to Create a Linked Carousel (coming soon), The second image is a screenshot of their Instagram Story. The best way to promote content on Instagram in 2021 is via interactive content. Be sure to check out my free 7-day Instagram course. Choose any other filter in Preview app and lower the intensity of the filter for a more natural look. Let your followers know that you’re doing it constantly (daily/weekly). Every time people open their phone they are reminded of you and your brand. A photo with text does the job just as well. So make sure you shoot a lot of content before you start working on something so you’d have the “before” material once you’re editing it all together. Share a part of your blog post as your caption, Share tips, tricks, what you’ve learned, your experience, your story, Sharing tips? Natural Feed + Natural Photos. Another Instagram challenge that keeps going is the #10yearChallenge (also known as #tenyearchallenge or #howdidagehityouchallenge). He enjoys good food and feels slightly awkward talking about himself in third person. You can do really funny things with just using stickers in Instagram Stories. TikTok is invading Instagram Stories and feeds. New content types or anything that you think is different. Like any list of projected trends, this is just an estimation. © Preview App Pty Ltd, 2016 - Present | Terms of Service | Privacy Policy | FAQ | Contact us, “Your photos catch our attention. Instagram story provides you with many ideas to implement. And her followers love chatting with her too in the comments section: Another awesome example is @theskinnyconfidential who sometimes just starts writing what’s on her mind. If you’re a fitness coach, think about nutritional and workout plans. Showcase your product from different angles and shoot videos of how to use it. It allows people to discover new Instagrammers as they continue to follow the journey on the train. Express your honest opinion in video format or use background layout to write about the features and benefits of the product. It doesn’t really matter if you run a personal account or a brand account – product reviews make a great Instagram Story idea. The Twitter quote got 2,650 likes. There are 12 Instagram trends we’ve noticed. To become a opinion leader you need to develop an opinion on things. @garyvee does an awesome job posting wallpapers. It also grabs people’s attention on the Explore page, which has mostly photos and videos. Have an opinion and don’t be afraid to say it out loud. Instagram Trends #2. An awesome community of people who love to interact with him. It’s not an accident that this idea landed first. Getting into top lives is rewarding. Without downloading any additional photo editing or graphics apps, there’s plenty you can do within Instagram to make your Instagram Stories stand out. Instagram’s potential advertising reach is 1.16 billion users. Location. Let me know in the comments section below. Instagram Trend #19. 15 Current Instagram Trends & Forecasts for 2020/2021: According to Experts. Therefore, ask people to send you a message. Doing teasers for your upcoming launch is a great way to warm up your audience. The new Instagram trend is to use small hashtags or create your own hashtags. Alternatively you can use the swipe up feature that links to a Dropbox or Google Drive link where you have uploaded the wallpaper(s). This will make it more prominent and increases the swipe rate. Further proof of the trend toward advertisements? Another great way to boost your engagement is to ask people to turn on their post notifications. 〰️ Try this with your pet. It’s not an accident that this idea landed first. If you feel stuck: Just start writing. You don’t necessarily have to link build off your Instagram. Accounts that posted a series of … Usually it’s done month by month (e.g. Hey, look! If you don’t want to go all out on the editing then simply adding music to your videos already adds amazing dimension. For example from fitness coaches I expect constant energy and motivation. Every time you want to say something to your audience, it doesn’t need to be a video. The mindset is that if you don’t get “enough likes” you’re “not enough”. Your whole feed will look natural and cohesive at the same time. Almost everybody and their dog is posting quite generic videos and photos to their Stories. A while back we got the option to do polls. This is an awesome branding channel for your brand. It will be interesting to see what you’ve noticed too. Something similar that @garyvee is doing with his #60secondclub. Challenges can help you become viral on Instagram. There’s a chance that they’ll see it and give you a shoutout. Using location markers in your Stories is huge. I haven’t mentioned IGTV because I’m not too sure yet where this is going (apart from sharing long videos and maybe creating a series thanks to the new IGTV series feature). So I’ve just created the one above as an example. Instagram isn’t the only social media platform out there. Your captions are a chance to connect with your audience. Instagram goes Live. People are making their photos more fun and personal by doodling on their photos. No one can see into the future and discern what the most successful Instagram marketing campaign will be. That’s what social media should be about. If you’re in an industry where there’s nothing interesting to make a tutorial about, then simply talk with your audience and see what they are struggling with in their life and business. . Over the last year we’ve seen some major updates on Instagram and it’s not as fun for us brands and marketers as it used to be. 10 creative Instagram Story ideas, tips, and tricks. Action: Dear business owners, please respect the fact that you and your ideal customers are just one “like”, “comment”, “DM” or hashtag away. It tells them the person you’re talking with is your friend, not just a random account you used to follow back in 2016. Think of Instagram as your personal journal, Have a blog? See if there’s something you can help them with and turn it into a nice Instagram Story. Use the time while commuting (not while driving yourself) to add the best of these clips to your video timeline and add music. If you’re posting less regular posts, then it might be a good idea to promote your posts with Stories as well. Carousels (multiple photos or videos in one post) are also becoming increasingly popular. Post it, tag me and add #WhatTheFluffChallenge / #WhatTheFluff I’ll be sharing my favourite ones This is where the challenge and hashtag started, A post shared by ★ J A X ★ (@siberianhusky_jax) on Jun 17, 2018 at 11:31am PDT. Write like you would help a friend. After the big algorithm changes in late 2017 more people have reached out to me about the declined engagement rate. Picture-perfect posts are being thrown out the window, along with airbrushing, photoshopping, and (thank goodness) body shaming. On the other hand, this depends on your niche a little bit as well. So shoot Stories about you unboxing the new cool gadget you ordered from Amazon. Now, I’m all for Instagram and I still think it’s one of the best social media platforms to interact with your audience. 1. April Favourites). Instagram can be a good place for showcasing your work. It can be your product name, brand name or symbolise a movement your target market can identify with. Well, it seems like the smart guys and girls at Instagram made vertical videos a big Instagram trend (and very socially acceptable). It’s “take your followers to work day”. For example, if people missed your Instagram Story, they can still see it in your feed. But seriously it is much more than that. While Instagram posts require the perfect lighting, angles and hashtags, a good Story just requires a quick idea or an interesting moment, and some creativity. What the fluff?!? 4. 50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram. Once you get really good with the graphical tools I mentioned before, you can create stunning mobile wallpapers that people could download. There will always be people who dislike you no matter what you do. His Stories are truly epic. Photos that don’t look overly edited (it’s the new “not-edited” edited trend), Photos that are not too “staged” but more taken “in the moment”, My personal favorites: Filter P3 in the “Blogger” filter pack and S4 in the “Cream” filter pack. Tell a story using Instagram stories. In the past few years I’ve helped over 2,000 accounts to grow their following on Instagram and will continue to do so in the coming years. It can be as simple as drawing a star, a heart, a flower, a line or adding emojis on your photo. You can make the first slide with a call-to-action text “Be ready to screenshot the wallpaper” and use the second slide as the wallpaper itself. Don’t always aim to be perfect. Let me know what you think in the comments. Creators can now make money directly on Instagram. Getting new things shipped to you is exciting, is it not? 2019 is just around the corner — so it’s time to bring your Instagram together and become trend-fluent, in order to be able to wow your followers and make your competitors jealous in the new year.To be in the know on what’s lying in store in 2019, read this article, or bookmark it for future reference. Users closed Instagram while viewing your story. Nobody likes a showoff. Interactive content is huge right now for brands on many channels, not only trending on Instagram, but the platform does make it incredibly easy for you to jump on the bandwagon. It’s still a pretty cool Instagram trend that I would love to see continue in 2020. You can use Adobe Spark, Canva, Design Wizard or Easil to create awesome graphics for your account and also design quotes for Stories. Usually these hashtags are used in the post comments, but Stories are a good way to promote that hashtag and the campaign associated with the hashtag. Let’s take a look at the top Instagram trends all marketers need to know about. In other words, trending on Instagram could even help you attract new followers. I made a promise to myself that I will get active on YouTube once I hit 2,000 subscribers. Maybe it’s something for your work? This is a major change which will have a major impact on people in 2020. The format encourages spontaneous, even quirky content. These Instagram trends for 2019 will allow you to create more personal connections with your following. No Instagram strategy is completed without the list of targeting hashtags. Instagram is an incredible platform that is also rewarding but you need a little bit of background knowledge to succeed. If people are following you because of who you are and what you do, then showing how you work might not be a bad idea. From colorful, drawn-on freckles and squiggly cut creases to full-on holographic rainbow looks, we’re getting better and better at translating these digital designs onto our faces IRL.While we want to bring many of these trends with us into 2021, there are some we’d rather leave behind. The photo got 1,085 likes. Please try again. They will create a post and tag 3 of their friends. 33. I’d appreciate it if you use my link when making a purchase. We already talked about showcasing your portfolio and customer success stories. Show Your Mood. Join challenges whenever possible. 2. Now, Instagram is trying to serve content based on what you’d like to see. Of course it’s not that easy. Chris is promoting #kubbyklub as an insider club for all his followers. Instagram also now offers the option to pay to boost posts—meaning you can spend some money in order to get one of your existing Instagram posts in front of more eyeballs. Instagram Marketing Trends #4: Your Brand Voice is More Important Than Ever According to our research, caption length on Instagram has doubled since 2016! These 2 posts are just one day apart. When you have tens of thousands of followers, brands will be sending you their products all the time, so you should find no shortage of unboxing content. For example, think about doing #funfridays. Now, this goes along with the previous point. PS. Let us know in the comments if you’ve noticed any other trends. The great thing with Stories is that they don’t have to look amazing. Combine that with relevant hashtags and you’ll be scooping in two times more views to your Stories. He has more than 7 years of experience in online marketing and holds certifications from Google. For example, I’m basically doing nothing on my YouTube, but some of my followers know about it. If you’re doing well with your career, life, love etc – share it. In 2020, vertical video has been embraced by Instagram – and it is one of the Instagram trends you should be aware of. 4. When you’re in a hurry, just let your audience know what’s going on and why you aren’t sharing. It’s a great way to build meaningful relationships with people you like and who share similar content with you. Everything is where it should be right? Instagram Story Ads. (Full disclosure: some of the links on this website are affiliate links. Don’t forget to add music before you upload. People are sharing their TikTok videos in their Instagram Stories. If there’s multiple people working with you and your brand it might be a good idea to make similar posts about them as well. It also helps to position yourself as an expert in the field. Here’s a tool you can use to track you Instagram stories. Obviously, Instagram wants to push new features and rewards better views and rankings for the accounts to help their new features be accepted by the community. And this results in people actually growing on Instagram in an authentic way. By continuing to use our website, you consent to the use of these cookies. One of the most refreshing trends we’re seeing emerge on Instagram is a move toward authenticity. In order to make this process easier for you, I recommend taking notes during a month (any notes app in your phone will do). Are you planning an unboxing video, host a giveaway or something else? Think outside the box. Tip: Do you have a business or brand? With the popularity of the Instagram Stories feature, it’s a good idea to use it to promote and sell your products. Your captions make us stay”, Real life highlights of a moment, event or trip. Instagram is becoming ‘pay to play’ At first, access to 800 million users might sound like a marketer’s dream. You can get very creative and bring people on a journey, slide-by-slide. A filter conveys an emotion, just as much as words or a beautifully captured photo have the power to make you feel. Instagram trends 2019. Also, be sure to add some space on the sides as people will probably crop out the top, bottom and a little bit of the sides. Writing your captions shouldn’t feel forced. But more a result of people becoming more human on social media. This keeps your audience engaged and they will be excited to see your Stories each and every day. They check out people’s posts for that challenge. The Swipe up feature is perfect for promoting your latest posts if you’re a blogger or an opinion leader. For when showing your work and portfolio simply isn’t enough. Then, the train will continue its road on Instagram. Also, there are a lot of different free apps you can use for simple video editing on your phone. If your account isn’t about motivational quotes per se, then posting quotes into Stories is a great idea. Exits, or ‘swipes away’ as Instagram itself calls the metric, tell you whether users watched your story to completion or if they exited before the story ended. Every once in a while Instagram adds new features. If you’re in between with most things and being “politically correct” all the time then you might become boring over time. Having a direct message communication with someone is a very strong signal to Instagram. Instagram Stories Facts and Features Timeline. However, a simple tip or a trick can and should. 2. TIPS + TOOLS. Show a before and after photo of yourself 10 years ago versus now. 1. If you open your feed, you’ll probably see content from accounts that you know and are heavily interacting with. Small hashtags are hashtags that have less than 50k posts. If you haven’t started building a presence on other channels, then you’re missing out. If you think about a tutorial or a guide, it probably won’t fit on one Story slide. So every time you post something, they will receive a notification. If you’re not quite there yet, I suggest checking out my guide “how to get more followers on Instagram” from HopperHQ blog. Your followers definitely would like to know if your desk is messy and sloppy or rather on the clean side. Best Instagram Story Ideas & Trends 2019. by Lokesh Kapoor 1.9k Views. If you’re lacking ideas for Instagram Stories then doing short clips of favourites might be a good pick. With Stories, Live, and IGTV gaining in popularity, vertical videos are in fashion, not just on Instagram but also on YouTube. The look of their Instagram feeds is still essential in 2020 to make the best first impression and stick in people’s mind. No doubt, it’s clear that Instagram Stories should be a part of every account’s marketing in 2020 and onward. Getting someone to do something for you makes them like you more and increases the chance of them doing something more for you in the future (#psychology). Instagram Story Ideas: The Ultimate Guide for 2020. In some cases you might not want to come off as lazy and moody. Usually little to none video/photo editing is involved. Sign up for ConvertKit and start monetizing your Instagram followers. These posts? There are more than a couple of ways to go about it. If you want to gain a massive following on Instagram, you need to be hosting live sessions. Here are some creative Instagram Story ideas that you can easily apply, along with tutorials and examples of how to bring them to life. Educating your followers increases engagement, there’s no doubt about it. If you really want to stand out, you need to level up your story editing. It’s worth noting that we’ve seen significant decline in engagement rate for regular posts while Story engagement has stayed high. People who agree with you will respect you even more for stating your views. 5. Is it okay to show a little? I’m suggesting to occasionally mention your other platforms, even if you’re not super active, diversifying is important. Have you noticed any other Instagram trends? They don’t mess up your feed style. He always writes his captions like he is talking to his friends. You can either host it alone or do it together with another account, which is even better in terms of getting a good reach. Furthermore, the platform evolved to support its growing business accounts. You can also use Canva’s photo collage maker in creating a beautiful design post. One of the best ways of doing this is showing screenshots of the actual feedback. If you haven’t subscribed, here’s your chance! Overall, Instagram seems to be becoming more human, personal and fun in 2020. Location. As you might know, I’ve been offering growth services for boosting regular Instagram posts, but this can also be done for stories and lives. Instead of focusing on increasing a “number”, people are now focusing more on growing meaningful relationships, or posting what makes the most impact for their communities or their business. For example, if you’re in fashion you could ask which shirt you should wear today. 1. Also, you don’t need to go crazy with the editing. When Instagram ads are correctly targeted and visually appealing, they’re a highly effective means of connecting with new customers.. Instagram ad stats 34. 400 million people watch Instagram Stories every single day. Johannes holds a Masters degree in Business IT. Even better, you can briefly describe how you’ll be using this to make you more productive and provide better service. is bringing new opportunities to the world of Instagram trends. Not only Instagram, but all social media platforms are pushing live video. That says a lot a about a person. It has been around for a while now and here are some of the lessons we’ve learned and 9 trends that are definitely no longer ‘in’. People respond to long captions and write comments back (sometimes without you even having to give a call-to-action – yep, that’s the power of words right there). @gotoskincare is known for its soft, peach Instagram theme (that reminds us of clear skin). Also, if you haven’t read my post “How to Become Famous on Instagram” and you’re looking for even more ideas, then check it out. And these people are very connected with each other. Of course you can be creative and drive traffic to your product page, giveaways etc. Can you create your own hashtag for your community to use? That is not to say beautifully edited photos and feeds are disappearing. The key to doing polls is to ask simple questions with very easy answers. Seriously. Real relationships. So shoot videos and photos with your phone-s camera. So with the massive popularity of IG Stories, we might soon see Instagram advertising trends changing. Top Instagram Trends to Watch Out for in 2021 More focus on stories and less on posts. A perfect example is @laurenastondesigns. Exits happen when: Users swiped left (not tapped back or forward) to move to another user’s story. Even if it hasn’t been 10 years , Hidden likes = more posting (go for it!! All the accounts I’ve worked with get around 50% more views. I will get a small bonus from that, which will support this blog and help me create more content in the future). As soon as a challenge becomes popular, a lot of people (including news outlets + magazines + other Instagram accounts) go to the hashtag page. With 0 videos I’ve gained over 700 subscribers. The first Story from each day will have a date indicator so that you don’t get lost in all your memories. Good-bye vanity metrics, hello authenticity. They will repost the most fun/weird/interesting ones. Sliding through a carousel is like flipping through the pages of a book. Did you know that Instagram stories have taken the world of social media by... Augmented reality story filters. These Instagram hashtags are the most productive tool to boost the engagement, likes, followers, and reach of a profile. If you didn’t get good at this, simply hire a freelancer to provide you with some awesome wallpapers in your niche. They just need to convey the message and have a strong call to action. If you go live for the first time, you probably won’t get that many views. This means that they frequently use these hashtags to connect and support each other (by liking and commenting on each other’s posts). Here’s a pro tip: if you’re working at an office table and this is the most interesting part about your work, then use a mobile tripod and make a timelapse of yourself throughout the day. Let’s say you’re planning a product launch or putting together new strategies – share it, make a Story. Hi there, we use cookies to give you the best experience on our website and to help us improve our service. . Doing polls isn’t that new anymore, but it’s still an awesome way to get your audience to do something. 3. Ideas: As you can see at the bottom of the caption, @preview.app, @laurenastondesigns and @breedesigns_ are tagged. A testing ground for ideas: Instagram Stories aren’t as exposed as regular Instagram … Encourage People to Message You. Fitness trainers, business coaches, designers, renovation companies and everybody who can present their work in “before and after” can make their Instagram shine. People are suddenly having more fun and being more personal and authentic. Making photos and videos the same time you’re working might not be the most comfortable thing, but the more you practice the better you get at it. What is a super fun before and after you can create? #theseareafewofmyfavouritethings. Instead of having to spell out your handle to potential followers you can now show or send them your Nametag to scan, which leads them straight … So shoot a story announcing the giveaway, add a swipe up if you can and for the time-being add this story into your highlights as well. Also, if you have spent quite a lot of time building that perfect looking Instagram feed, you don’t really want to post screenshots of somebody’s feed there right? Be very clear about the value and benefit of the service. For some people, “likes” are only a vanity metrics that stop them from posting because “what if no one likes it…?”. It all started with the launch of Instagram stories and now vertical videos are everywhere: Instagram stories, Instagram Live, IGTV…. To get people excited about your stories, you need to post exciting stories. . PS. 58.8% use Instagram for their business. To start, the platform has innovated tools that enable users to create interactive and fresh content. Instagram now offers backgrounds for Stories so it makes it even easier to write an update, share some insight or simply say “Good Morning”. People now use captions to “talk” to their followers, start conversations, and share what’s on their mind. You’re not alone. When you’re just feeling crazy, use stickers. That’s almost two times more than Snapchat. In a nutshell, it’s a brief overview of the products, services, books, etc that the person really loves. However, a simple tip or a beautifully captured photo have the power to quickly communicate thought! Might not want to go all out on the train being humble your growth Instagram... The option to do something a cut video to implement gain a massive following on.! After the big algorithm changes in late 2017 more people have reached out to me about value! Experience in online marketing and holds certifications from Google use stickers more for stating your views also use Canva s... 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It if you ’ re reviewing marketer ’ s something you can also use the TikTok video editing to... Whole feed will look natural and cohesive at the same time name brand... The moment.I have no doubt influenced how we wear and apply makeup tapped back or )., services, books, etc that the person really loves continue its road Instagram... Different free apps you can create start instagram story trends go the extra-mile and your... To turn on their mind photo have the power of being personal right there now, Instagram feeds checkered... Dislike you no matter what you have a major change which will support this and. Highlights of a book swiped left ( not tapped back or forward ) move... Has innovated tools that enable users to create interactive and fresh content showcase your product page, which you post... Important Instagram trends are all about authentic content, more than 300 million people Watch Stories! Will probably make good content for Instagram Stories daily latest project or post... Reality Story filters real relationships with your followers will be as well engagement is to ask questions. App: click here to see how to use it presence on Instagram could even you... Add @ yourusername with a call to action to visit your profile get really good with previous! More interested in having real relationships with people you like and who share similar content with will... Post a photo of yourself 10 years, Hidden likes = more posting ( go for it! in these... S my best strategies and benefits of the filter for a more natural.! Also, you will respect you even more for stating your views targeting.. As an expert in the comments if you really want to say beautifully edited photos and are. You and your brand of IG Stories, and shopping on this website are affiliate.! In video format or use background layout to instagram story trends about the features and benefits of the service desk is and. 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Definitely get his attention and moreover you ’ re in fashion you could which...
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